Privacy Policy

At DABS, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how DABS collects, uses, stores, shares, and protects your personal information when you visit or use dabs.africa, create an account, place an order, contact us, interact with us on social media, or otherwise use our services.

By using DABS, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

DABS is an online fragrance retailer serving customers across Nigeria.

We operate dabs.africa, where customers can browse and purchase fragrances and related products, create accounts, make payments, arrange deliveries, and communicate with our customer support team.

For the purposes of applicable Nigerian data protection laws, DABS acts as a data controller in relation to the personal information we collect and determine how and why to process.

This Privacy Policy is intended to comply with applicable Nigerian data protection laws, including the Nigeria Data Protection Act 2023 (NDPA) and applicable guidance issued by the Nigeria Data Protection Commission (NDPC).

2. Information We Collect

Depending on how you interact with DABS, we may collect different types of personal information.

Information You Provide to Us

This may include:

Full name
Email address
Phone number
Delivery and billing address
Account login information
Order and purchase history
Product preferences
Information you provide when contacting customer support
Information provided when participating in promotions, surveys, competitions, or other activities
Marketing preferences
Any other information you voluntarily provide to us

Payment Information

When you make a purchase, payment information may be processed by our payment service providers. Depending on the payment method you use, we may receive information such as:

Payment status
Transaction reference
Payment amount
Payment method
Transaction date
Other information necessary to confirm and reconcile your payment

Where payments are processed by third-party payment providers, your payment information may be handled in accordance with their respective privacy policies and security practices. DABS does not need to store your full card details when payment processing is handled by an authorised payment provider.

Information We Collect Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

IP address
Browser type
Device type
Operating system
Pages visited
Products viewed
Searches performed
Items added to your cart
Time spent on pages
Referring websites
Date and time of visits
General location information derived from technical data
Website interaction and performance information

We use this information to operate, secure, analyse, and improve our website and services.

3. Information From Third Parties

We may receive information about you from third parties where necessary to provide our services or operate our business. These may include:

Payment service providers
Delivery and logistics providers
Technology and hosting providers
Analytics providers
Advertising and marketing platforms
Social media platforms
Fraud prevention and security providers
Business partners and service providers

For example, when you place an order, we may share your name, phone number, delivery address, and relevant order information with our delivery partner so that your order can be delivered to you.

4. How We Use Your Information

We collect and use personal information for legitimate and necessary business purposes, including:

Processing Orders

Creating and managing your account
Processing your orders
Confirming payments
Preparing and delivering your purchases
Providing order and delivery updates
Processing returns, exchanges, refunds, and other customer requests

Customer Support

Responding to enquiries
Resolving complaints and issues
Providing assistance before, during, and after your purchase
Maintaining records of customer interactions where necessary

Improving DABS

Understanding how customers use our website
Improving our products, services, and website
Analysing customer behaviour and purchasing trends
Improving website performance and functionality
Developing new products and services
Personalising your shopping experience

Marketing

Where permitted by law and, where required, with your consent, we may use your information to:

Send promotional emails
Send product recommendations
Notify you about sales and promotions
Share new product launches
Send abandoned-cart reminders
Provide personalised offers
Conduct marketing campaigns through platforms such as Meta, Google, WhatsApp, email, or other marketing channels

You can opt out of marketing communications at any time.

Security and Fraud Prevention

Detect and prevent fraud
Protect our website and customers
Investigate suspicious transactions
Prevent abuse of our services
Maintain the security and integrity of our systems

Legal and Regulatory Obligations

Comply with applicable laws and regulations
Respond to lawful requests from authorities
Resolve disputes
Establish, exercise, or defend legal claims
Maintain appropriate financial and business records

5. Our Legal Basis for Processing Personal Information

We only process personal information where we have a lawful basis to do so. Depending on the circumstances, this may include:

Performance of a Contract

We need certain information to process and fulfil your order. For example, we need your name, phone number, and delivery address to deliver your purchase.

Consent

Where required, we may ask for your consent before processing certain information. You may withdraw your consent where applicable.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests do not override your privacy rights. This may include improving our services, preventing fraud, securing our systems, and understanding how customers use our website.

Legal Obligations

We may process information where necessary to comply with applicable laws, regulations, court orders, or other legal requirements.

6. Cookies and Similar Technologies

DABS uses cookies and similar technologies to help operate and improve our website. Cookies may allow us to:

Keep you signed in
Remember your preferences
Keep items in your shopping cart
Understand how visitors use our website
Measure website performance
Improve the shopping experience
Deliver relevant advertising and marketing

Some cookies are necessary for the website to function, while others are used for analytics, personalisation, or advertising. Where required, we will request your consent before using non-essential cookies. You can manage or disable cookies through your browser settings and, where available, our cookie preferences.

7. How We Share Your Information

We do not sell your personal information. However, we may share information with trusted third parties where necessary to operate DABS and provide our services. These may include:

Payment Providers, to process and verify payments and transactions.
Delivery and Logistics Partners, to fulfil and deliver your orders.
Technology and Hosting Providers, to host, maintain, secure, and operate our website and systems.
Analytics Providers, to understand website usage, customer behaviour, and website performance.
Marketing Partners, to help us run advertising and marketing campaigns, measure campaign performance, and communicate with customers.
Customer Support and Service Providers, where necessary to provide customer service and support.
Professional Advisers, such as lawyers, accountants, auditors, and other consultants where necessary.
Government and Regulatory Authorities, where required by law or where necessary to comply with a lawful request or legal obligation.

When engaging third-party service providers, we take reasonable steps to ensure that personal information is processed only for appropriate purposes and protected in accordance with applicable data protection requirements.

8. International Transfers

Some of our technology, hosting, analytics, payment, marketing, or other service providers may process personal information outside Nigeria. Where personal information is transferred internationally, DABS will take appropriate steps to ensure that such transfers are carried out in accordance with applicable data protection laws and that appropriate safeguards are in place.

9. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information against:

Unauthorised access
Unauthorised disclosure
Loss
Misuse
Alteration
Destruction
Unlawful processing

Access to personal information is limited to people and service providers who need it for legitimate business purposes. However, no online system or method of transmission can be guaranteed to be completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining business and financial records, resolving disputes, preventing fraud, and complying with legal obligations. The length of time we retain information may depend on:

The nature of the information
Why we collected it
Whether you maintain an account with us
Our ongoing relationship with you
Legal and regulatory requirements
Legitimate business requirements

When information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymise it.

11. Your Privacy Rights

Subject to applicable law, you may have rights in relation to your personal information, including the right to:

Be informed about how your information is processed
Access the personal information we hold about you
Correct or update inaccurate or incomplete information
Object to certain processing of your information
Restrict certain processing
Request deletion or erasure of your information where applicable
Request portability of certain personal information
Withdraw consent where processing is based on consent
Opt out of marketing communications
Object to certain automated decision-making, where applicable
Lodge a complaint with the Nigeria Data Protection Commission

The NDPC expressly recognises these categories of data-subject rights under the NDPA framework. Some rights are subject to legal limitations. For example, we may need to retain certain information to comply with legal, tax, accounting, fraud-prevention, or other regulatory obligations.

12. Marketing Communications

We may send you marketing communications where permitted by law and, where required, where you have provided consent. These communications may include:

New product announcements
Promotions and discounts
Special offers
Product recommendations
Events
DABS news and updates

You can unsubscribe from marketing emails by clicking the "unsubscribe" link included in the email. For other marketing channels, you may contact us to request that marketing communications stop. Please note that even if you opt out of marketing communications, we may still send you important service-related messages, such as order confirmations, payment notifications, delivery updates, or account-related communications.

13. Children's Privacy

DABS is not intended for children who are unable to legally enter into transactions or provide consent under applicable law. We do not knowingly collect personal information from children for purposes that are not permitted by law. If you believe that a child has provided us with personal information improperly, please contact us so that we can investigate and take appropriate action.

14. Third-Party Websites and Services

Our website may contain links to websites, applications, social media platforms, or services operated by third parties. DABS is not responsible for the privacy practices, security, or content of those third parties. We encourage you to review the privacy policies of third-party websites and services before providing them with your personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, our services, technology, applicable laws and regulations, or data protection requirements. When we make significant changes, we may notify you through our website, email, or other appropriate channels. The "Last Updated" date at the top of this policy indicates when the policy was most recently updated.

16. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how DABS handles your personal information, please contact us.

Website: dabs.africa
Email: hello@dabs.africa

We will review and respond to privacy-related requests within the timeframe required by applicable law.

You also have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC) where you believe your data protection rights have been infringed.